Talk about being on the crest of a wave - 90% of the world's data has been created in the last two years alone.
And when, each and every day, 2.5 quintillion bytes of data are being created, you start realise just how big those numbers are.
'Big data' isn't just some industry buzzword and technology movement, mind you - everyday big data is changing even the smallest elements of our lives, with healthcare, transport and many other things being optimised and improved.
You even save money on a daily basis with number-crunching. Not a bad effort, hey?