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With a simple rebrand, some overfishing and the passing of time, lobster changed from a prison food to fine dining all around the world.

Judging value isn't as simple as buy one get on free and comparing prices - marketing, supply and demand and all manner of other intricacies constantly change the price of just about everything we buy, altering our perception of products.

vouchercloud decided to investigate the elements behind our 'perception of value' and explain the ways in which individual items and a massive range of products can evolve based on price and popularity - and how sometimes, it's worth stopping and actually thinking about why we think something is a good deal.

Perception of Value infographic